Bob, if I accepted your numbers I'd have to agree with you when you say:
You're right, it doesn't change your financial well being THAT DAY. But as an investment in the future of the organization to leverage 10,000 or 20,000 (or more) person contact lists to promote events, purchase additional products, see a poet on tour, etc.
But in fact PSi has had only about 2500 members in its history and we have never had more than about 900 active at any one time.
As far as your other point, about outreach, you are right, the title of Exec Director has always been "do-it-all" and so decisions and priorities had to be established. Only now, by moving the financial and store responsibilities off the Exec Director (and splitting the old salary between two people) are we able to get in a position where ED can actually do some more "directing" and less "managing."
We aren't arguing. Mostly we are agreeing, but the bottom line is a real line. All the committee work in the world won't make two salaries out of 1. That will come out of "management." And now that I'm not doing the "directing," I hope to do a better job promoting items in our income stream.
But, that doesn't mean I'd turn down a check for a thousand dollar membership. I'd cash it.